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Search results for “social search”
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
What's driving Tongcheng-Elong's impressive growth in China?
08/28/2019
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12:20:07 PM
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The online travel company has judiciously capitalized on its association with Tencent, and believes it is primed for sustaining its growth in the future.
Foreign hotels open to diversifying distribution mix in China
07/30/2019
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6:13:44 PM
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Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Opinion: Chinese Tourism to the US
06/24/2019
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4:32:08 PM
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Putting aside the trade war, there are other very measurable ways in which the US itself may be actively contributing to the slowdown and decrease of Chinese tourism.
Airbnb, Expedia, Google: 4 lessons the hotel industry can learn from the digital giants
06/28/2019
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4:24:11 PM
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From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants.
What happens to rate parity when Airbnb is an online travel agency?
06/13/2019
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6:05:16 PM
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As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.
How hotels are adapting to the biggest disruptors
07/02/2019
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5:10:47 PM
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Such disruption, in a good way, has the hospitality industry focused on a "return on experience" metric.
Why don’t luxury hotel brands truly differentiate?
06/18/2019
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6:29:45 PM
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Why not focusing on strengthening existing brands, or even lowering their number, and make them unequivocally distinguishable?
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